SEO · Learn SEO and rank your website on Google
Practical guides on web positioning and technical SEO, explained step by step so you can improve your site visibility on search engines.
Same month, same site, different numbers: Search Console counts clicks in Google, Analytics counts sessions on your site. Neither is lying. Here are the official reasons for the gap, how to compare them properly, and which one to trust for each decision.
Google includes your site in AI Overviews, AI Mode and AI features in Discover by default. Search Console's generative AI control lets you opt out: what changes, how long it takes, and how to measure the impact first.
That question box under Google results barely cites websites anymore: since August 2026 the answers are AI-generated. What the data shows, and how to use those questions so your content stays the source.
An orphan page gets no links from your own site: Google may know the URL, yet it has no context for it. How to find orphan pages, measure click depth and fix your internal link graph without stuffing the menu.
PageSpeed Insights gives you two truths about your site: what your real users experience (CrUX) and what a simulation reports (Lighthouse). How to read each report, why they disagree, and what to fix first.
The name and icon next to your result in Google aren't picked by your CMS, they're generated by Google. Here are the official rules to state your preference with WebSite structured data, the current favicon requirements, and what to check when Google shows a different name.
Almost nobody reviews their backlinks until traffic drops. Here is how to audit your link profile with Search Console's Links report, how to read the data and when (and when not) to use the disavow links tool.
There is no submit button for Google News: it finds you through its regular crawl and decides on its own. Here are the real requirements (Googlebot-News, news sitemap, Article markup, policies) and what changed in 2026 with preferred sources.
Having an online store is not enough: to show up in Google Shopping you must hand Google your product data in the shape it expects. Here is what Merchant Center requires (feed, required attributes, policies) and what changes in 2026 and 2027.
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