SEO · Learn SEO and rank your website on Google
Practical guides on web positioning and technical SEO, explained step by step so you can improve your site visibility on search engines.
Open your Shopify store source and most of it is already there: canonical tags, sitemap, robots.txt, even hreflang. That was never the problem. The problem is collections repeating the same products, and a catalog AI agents read only halfway.
A 5xx is not just one broken page: Google slows crawling across the whole hostname and, if it persists, drops URLs from the index. What each code means and how to fix it.
Search Console Page Indexing report groups thousands of URLs and will not show you the detail. The URL Inspection API does: one URL at a time, it returns the canonical Google picked, whether a noindex is blocking the page and when it was last crawled.
When someone searches your brand, Google builds a whole page: your site, your panel, third-party reviews and even an AI summary. What you control, what you can only influence, and how to audit your brand SERP in 20 minutes.
WordPress ships a sitemap, lazy loading and fetchpriority out of the box. It also ships tag archives with no canonical and a switch that can keep you out of Google. What to configure in 7.x, what to leave alone, and how to verify it.
Your hero image weighs 1 MB and you don't know it: the largest image on a typical mobile page is already over 135 KB. Learn how to choose between WebP and AVIF, encode properly, and serve the right file with srcset and sizes. Real data, no hype.
87% of mobile pages load web fonts, and a badly served typeface delays LCP or shifts the layout. A practical guide to font-display, careful preload, WOFF2 with subsets, size-adjust for fallback metrics, and when self-hosting actually wins.
Search Console's average position isn't your position: it's the average of your site's topmost result in every search you appeared in, with rare queries omitted and two aggregation modes that give different numbers. Learn to read it, spot when it misleads, and build rank tracking you can act on.
Since August 31, 2026 every site can see its AI Overviews and AI Mode impressions. Here is how to read Search Console's generative AI report: what it measures, what it hides, and how to use it without fooling yourself.
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